Amazon DSP adds missed-bid troubleshooting for deal inventory
Amazon DSP has launched new delivery troubleshooting features for deal inventory, providing advertisers with detailed missed bid reasons within the campaign management table. This update includes demand and supply side missed bid codes, nested deal and breakdown views, and a 'Deal Opportunities Insight Card' to help identify under-delivery issues. These features are available to self-service Amazon DSP customers with deal inventory across North America, South America, Europe, Middle East, and Asia Pacific.
Key Takeaways
- The campaign management table now includes demand-side and supply-side missed bid reason codes at the order and line item level.
- Amazon lists 15 missed bid reasons, including ads.txt filter, no user ID, viewer privacy settings, bid below deal floor, and lost external auction.
- Deal and breakdown rows now appear as nested views under orders and line items, with troubleshooting metrics for each individual deal.
- The Deal Opportunities Insight Card aggregates the top five missed bid reasons across the line items or orders shown in the table.
- The feature is available to self-service Amazon DSP customers with deal inventory in North America, South America, Europe, the Middle East, and Asia Pacific.
Why It Matters
This gives advertisers a direct way to see why deal inventory is under-delivering inside Amazon DSP, instead of inferring it from delivery gaps alone. The competitive value is operational: traders can now inspect supply-side and demand-side misses, drill into individual deals, and use the insight card to surface the top five blockers in one place. Availability spans the United States, Canada, Mexico, Brazil, much of Europe, the UAE, Australia, India, and Singapore. The next signal to watch is whether Amazon expands similar troubleshooting views beyond deal inventory and the self-service UI.
Read full article at advertising.amazon.com
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