AI actor Tilly Norwood's music video frames AI as creative partner.
Particle6, a company founded by Eline Van der Velden, has released a music video starring its AI-generated "actor," Tilly Norwood. The video, produced using AI tools including the music platform Suno, frames AI as a creative partner in response to industry backlash and debate over AI's role in entertainment. The concept continues to draw criticism from actors and unions over concerns about labor, consent, and creative ownership.
Key Takeaways
- The AI actor, Tilly Norwood, was created by Eline Van der Velden's company, Particle6.
- The song "Take the Lead" was generated using the AI music platform Suno, while the video used a combination of AI tools.
- Particle6 founder Eline Van der Velden has argued that performers should build their own AI counterparts as an extension of their careers.
- The Supreme Court recently let stand a lower court ruling that creative works require a human author to qualify for U.S. copyright protection.
Why It Matters
This music video is a direct public relations move to reframe the debate around AI, portraying it as a creative tool rather than a job replacement. By creating a tangible piece of pop entertainment, Particle6 is attempting to normalize AI performers amid significant industry backlash. This push comes against a backdrop of unresolved legal questions, underscored by a recent Supreme Court action leaving in place a ruling that requires a human author for copyright protection. The next signal to watch is whether any talent agency formally signs an AI character like Tilly Norwood, the prospect that first ignited the controversy.
Read full article at msn.com
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