Agora launches Conversational AI platform on Microsoft Marketplace for video developers
Agora, in collaboration with Microsoft Marketplace and Shengwang, has launched a Conversational AI solution. This offering integrates into the Agora Console, enabling streaming professionals to activate and manage AI-powered development via SDKs and APIs. The solution aims to provide tools for AI-powered video development.
Key Takeaways
- Integrated directly into the Agora Console for unified management of AI-powered video development.
- Enabled via SDKs and APIs, allowing developers to activate and manage conversational agents within existing workflows.
- Partnership with Microsoft Marketplace streamlines billing and service delivery via the SaaS Fulfillment API.
- Collaboration includes Shengwang to support global deployment across international and regional markets.
Why It Matters
This move signals a shift from raw RTC transport to an intelligent orchestration layer. By embedding conversational AI into its console via Microsoft's ecosystem, Agora significantly lowers the barrier for streaming platforms to add low-latency, voice-driven interfaces. Concretely, this means developers can now provision AI-enhanced features like real-time translation and voice bots alongside standard video streams without separate infrastructure silos. This deep integration into the Microsoft Marketplace also taps into enterprise-grade procurement, positioning Agora against competitors like Twilio and Zoom as they fight for the next generation of interactive B2B and B2C video apps. Watch for adoption rates of the Conversational AI Engine in high-volume sectors such as live shopping and fintech.
Additional Context
The launch builds on Agora's recent pivot toward becoming a full-stack Conversational AI infrastructure provider. In March 2026, Agora reported its fourth consecutive quarter of revenue growth, reaching $35.4 million in Q3 with a return to net profitability, according to Seeking Alpha. This financial recovery has been largely attributed to a 15.9% expansion in its global segment, driven by AI solutions in live shopping and outbound engagement. At CES 2025, Microsoft recognized this momentum by presenting Agora with an AI Innovation Award for its work in human-like real-time interactions across devices like AR/VR glasses and robotics (per Agora, January 2025). Technically, the new marketplace offering leverages the 'Conversational AI Engine' launched in early 2025. This engine was designed to solve the orchestration friction between Large Language Models (LLMs), Automatic Speech Recognition (ASR), and Text-to-Speech (TTS) providers. Per PRNewswire (March 2025), Agora’s architecture is optimized for natural dialogue, supporting features like intelligent interruption and background noise suppression. Recent updates in early 2026, such as version 2.6 of its SDKs, added support for multimodal inputs and third-party vendors like Murf AI for expressive TTS, as reported by CIO AXIS. By placing these tools in the Microsoft Marketplace, Agora aligns its real-time network with Azure's global cloud reach, which already supports its translation services in more than 140 languages (per Microsoft, January 2026).
Read full article at prod.agora.io
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