Adtech veteran Joshua Koran joins KERV.ai as Chief Product and Technology Officer

Additional context. The appointment follows a significant expansion of KERV.ai’s distribution footprint. Per Business Wire in October 2025, the company collaborated with Amazon Ads to allow advertisers to layer KERV’s shoppable creative across Prime Video, Freevee, and Fire TV inventory. This partnership was bolstered by a Series B funding round led by Coral Tree Partners in November 2025, which the company designated for scaling its AI-powered 'pixel-edge' recognition technology that identifies objects within video frames for real-time monetization.

Interactive CTV formats are seeing rapid adoption as streamers look for high-margin alternatives to standard pre-roll. According to data from Demand Local in November 2025, interactive CTV ads achieve engagement rates between 1.8% and 3.5%, while shoppable ads are projected to represent 10% of all CTV inventory by 2026. This shift is driving demand for more sophisticated measurement tools; KERV.ai’s own research from September 2025 noted that 35% of consumers have interacted with shoppable ads when they are contextually relevant, a metric the company aims to improve through AI-driven 'Moment Match' engines.

Koran’s background is particularly relevant as the industry moves toward decentralized frameworks. Per CMOtech in June 2026, Koran currently chairs the governance working group for AdCP, a framework designed to redirect ad spend back to media owners from walled gardens. His expertise coincides with KERV.ai's 2026 strategic push into the Hispanic market through a partnership with Canela Media, marking the company’s first major move into localized, commerce-driven media for Spanish-language streaming.