Adrian Elton ships two fully AI-made TVCs for RACV, Woojer
Independent agency Adrian Elton Creative has released two fully AI-generated spec TV commercials for brands RACV and Woojer, intended to demonstrate a nuanced comedic sensibility. The production workflow involved generating look frames and keyframes with image models like Google's Nano Banana Pro, before animating them with video models like Google's Veo 3.1. The final spots were manually edited, upscaled with Topaz Video, and color graded in Premiere Pro, with the creator, Adrian Elton, handling the concept, script, and direction.
Key Takeaways
- The two spots were made for RACV and audio technology brand Woojer.
- Elton used image and video tools including Google’s Nano Banana Pro, Google Veo 3.1, ElevenLabs, Freepik, Krea, Leonardo AI and Weavy.
- He said the concept, scripts, shot-planning and overall direction were 100% his, with AI used only to realize the ideas visually.
- The finished spot was upscaled with Topaz Video and color graded in Premiere Pro using the FilmConvert Nitrate plugin.
- Elton also composed and recorded the original soundtracks in his home studio.
Why It Matters
This is a concrete example of fully AI-generated advertising being pushed beyond proof-of-concept and into finished TVCs. The workflow still depended on manual control for pacing, shot selection, timing and storytelling rhythm, which shows AI is being used as a production layer rather than a replacement for creative direction. It also lands alongside Elton’s comments that disclosure expectations may rise in certain categories, even as audiences remain skeptical of fully AI production. Watch for whether more agencies publish end-to-end AI spots and whether they disclose AI use more explicitly in category-specific campaigns.
Read full article at adnews.com.au