AdPlayer.Pro Scales to 551M Daily Requests, Adds Vertical Video Support

This update directly addresses critical monetization challenges for publishers. Expanded infrastructure capacity ensures publishers can meet peak programmatic demand, avoiding lost revenue during high-CPM events. Simultaneously, native vertical video support captures ad spend from a rapidly growing creative segment, particularly important as AI-generated and social-first video assets proliferate. Publishers using this technology can pass richer, more accurate inventory signals via OpenRTB 3.0, potentially improving bid outcomes and buyer trust. The next metric to watch will be specific publisher ARPU increases derived from vertical video ad units.

The emphasis on vertical video by AdPlayer.Pro aligns with a broader industry shift driven by mobile consumption. A November 2025 Media.net study, cited in the article, indicated 90% consumer interest in vertical video on publisher sites. This trend is further fueled by the growth of platforms like YouTube Shorts, which achieved 200 billion daily views and received its first MRC brand safety accreditation in June 2026. This accreditation, as reported by PPC Land, signals increasing brand confidence in short-form, vertical environments. Concurrently, the IAB's 2025 Internet Advertising Revenue Report (PPC Land, April 2026) showed US digital video advertising growing 25.4% to $78 billion. This substantial market expansion, combined with an IAB report from July 2025 stating that 86% of buyers will use AI for video ad creative by 2026 (PPC Land), underscores the imperative for ad tech to handle diverse, potentially AI-generated, vertical video formats at scale. AdPlayer.Pro's earlier February 2026 update (PRWeb) focused on performance-driven capabilities and viewability verification, indicating a continued strategic focus on both scalability and ad quality amidst market growth.