Adobe updates Creative Cloud with AI rotoscoping and Google Veo integration

Adobe is pivoting from purely internal R&D to an 'editor-as-hub' model that integrates rival AI models like Google Veo and Topaz Labs. By replacing the high-latency Roto Brush with click-to-select Object Mattes, Adobe is addressing the specific labor bottlenecks that drive professional editors toward standalone AI startups. This strategy signals that the incumbents intend to win the generative war by owning the workflow interface rather than just the underlying models. Watch for whether Adobe adds support for OpenAI’s Sora or similar video models in upcoming 2026 releases to maintain this platform neutrality.

The June 2026 update marks the full maturation of Adobe’s multi-model strategy first detailed at Adobe MAX in October 2025. Per Adobe, that summit established a strategic partnership with Google Cloud to bring models like Gemini and Veo directly into the Creative Cloud ecosystem. This shift followed the April 2025 rollout of 'Generative Extend' in Premiere Pro, which allowed editors to procedurally add up to two seconds of 4K footage to existing clips to fix timing issues or cover transitions. By integrating Google's video generation, Adobe is supplementing its commercially safe Firefly training data with the high-fidelity motion capabilities of external research labs.

Simultaneously, Adobe has moved toward 'on-device' AI to mitigate latency and privacy concerns. Per AppleInsider (June 2026), Photoshop’s Remove Tool now operates locally without an internet connection, a move designed to appeal to enterprise users with strict security protocols. This hardware-centric approach is further evidenced by Lightroom’s new 3.6x speed boost on Apple Silicon for Denoise tasks, per 9to5Mac reporting from earlier this month.

Competitive pressure remains high as specialized tools from Topaz Labs and Blackmagic Design continue to gain traction in high-end VFX. Adobe’s decision to natively integrate Topaz Labs’ Noise-Aware Sharpen model identifies a defensive move to keep users from 'round-tripping' to external apps. As reported by Digital Camera World in October 2025, this 'plug-in' ethos is the centerpiece of Adobe’s effort to position Creative Cloud as the industry’s central creative hub for both proprietary and third-party AI innovations.