Adobe hits multi-year low despite record earnings and AI pivot

The market's visceral reaction to record earnings signals a fundamental loss of confidence in the 'unquestioned' subscription moat. While Adobe remains a cash engine, the rise of powerful alternatives like Blackmagic’s DaVinci Resolve—which offers professional grading and cloud collaboration for a one-time fee—is successfully targeting high-end video editors tired of monthly overhead. Adobe is responding by pivoting to a high-volume freemium strategy, a high-stakes bet that mirrors its historic move with Acrobat Reader. Watch the conversion rate of free AI users into Creative Cloud subscribers in Q4 to see if this pivot stabilizes the valuation.

The pressure on Adobe is part of a broader leadership transition that began in March 2026, when long-time CEO Shantanu Narayen announced he would step down after 18 years at the helm. Per Bloomberg, June 2026, the company is evaluating David Wadhwani and Anil Chakravarthy as lead internal candidates while hiring search firms for external talent. This search is complicated by the simultaneous exit of CFO Dan Durn to Marvell Technology, creating what analysts at D.A. Davidson described as an 'uneasy' transition period for investors.

Competitive friction also stems from regulatory setbacks. Per ChannelNews, June 2026, the failure of Adobe’s $20 billion acquisition of Figma—blocked by European and UK regulators—left the company facing a strengthened independent rival in the collaborative design space. Meanwhile, external reporting from The Street, June 2026, indicates that Adobe is intentionally deferring planned Creative Cloud price increases and redirecting paid sign-up flows into free tiers, a move designed to stifle growth from competitors like Canva and Midjourney at the expense of immediate quarterly margins.

In the video editing sector, Blackmagic Design’s DaVinci Resolve has established a 15% market share as of early 2026, per Sendshort.ai data. Unlike Premiere Pro, which relies on the Creative Cloud subscription, Resolve has won over solo creators and high-end colorists through its node-based grading system and a robust free tier. Recent industry analysis from Authentype, January 2026, suggests the industry is split between Adobe’s 'Generative Engine' philosophy—focused on pixel creation via Firefly—and Blackmagic’s 'Collaborative Backbone,' which prioritizes real-time global multi-user timelines without subscription friction.