Accedo and New Relic partner for managed OTT observability solution

The partnership addresses the critical need for unified telemetry in increasingly complex, multi-cloud streaming environments where fragmented data often delays incident response. By shifting from reactive troubleshooting to predictive performance monitoring, OTT providers can better protect brand reputation during high-traffic live events. This move signals a broader industry trend toward outsourcing quality-of-service infrastructure to managed specialist providers. As providers prioritize retention over simple acquisition, real-time observability of the entire delivery chain becomes a baseline requirement rather than a luxury. Watch for deeper AI integration into these monitoring tools, as technical teams seek automated root-cause analysis for intermittent client-side app crashes.

The collaboration has expanded since its initial early 2024 launch. In September 2024, Accedo announced that New Relic, alongside Amazon Web Services and Brightcove, had achieved preferred status within Accedo's Managed Service Partner Hub. Per advanced-television.com (September 2024), this hub was established to streamline end-to-end OTT operations for broadcasters who increasingly prefer managed ecosystems over managing multiple discrete vendors. This trend was further validated by a New Relic report in March 2025 which found that media and entertainment organizations are 34% more likely than other sectors to cite containerization as a driver for observability adoption, reflecting the complexity of modern microservices-based streaming architectures.

In early 2025, New Relic significantly upgraded its underlying technology with the general availability of its Streaming Video and Ads Intelligence solution. Per New Relic (February 2025), this tool unifies video Quality of Experience (QoE) with backend infrastructure and ad analytics, addressing the specific industry pain point of 'rage clicks' and user frustration during ad breaks. Accedo's Head of Global Operations, Steven Kopec, noted that the collaboration had already reached several enterprise customers by mid-2025, providing a 360-degree view that links technical performance directly to business engagement metrics.

Strategically, Accedo has also prioritized sustainability through this observability framework. In June 2026, Accedo co-launched 'Ecoflow X,' an independent experimentation arm focused on reducing the environmental impact of streaming. Per broadbandtvnews.com (June 2026), this initiative uses sustainability observability frameworks to track energy-related signals across the value chain. This aligns with the New Relic partnership's goal of identifying resource overutilization to reduce both carbon footprints and operational costs in a maturing market where margin optimization has replaced growth-at-all-costs as the primary executive objective.