Wurl in the news

1. Sep 15Advanced Television: Wurl launches Content Intelligence Platform for programmatic CTV targeting
2. Aug 23Hated Moats: AppLovin shifts to pure ad-tech model after selling Apps business
3. Aug 6AdExchanger: AppLovin shares fall 20% despite $1.9B Q2 revenue and 50% growth
4. Jul 24Forbes: AdGood repurposes unsold CTV inventory for nonprofit advertising at $6 CPMs
5. Jun 22NewscastStudio: FAST Executives Shift Focus From Channel Quantity To Scene-Level Data
6. Jun 18StreamTV Insider: Exact scene analysis shows 35.7% of FAST news is brand safe
7. Jun 8Wurl: FAST Viewing Up 43% YoY, Ad Revenue to Exceed $12B by 2027
8. Jun 3Demand Gen Report: Wurl Data Shows Untapped Ad Inventory in FAST News Channels
9. Jun 2VideoWeek: Streaming Delays Double to 21 Months; Wurl: CTV News Ad Risk Predictable
10. May 28Wurl: In Context: Rethinking the role of contextual advertising in CTV | Wurl
11. May 21Wurl: In Context: How authentic, emotion-driven advertising is powering CTV
12. Mar 20BusySeedAgency: The Shift to Model-First Audience Targeting: Why LLMs are the New Media Planning Baseline
13. Feb 21CapexAndChill: AppLovin's Strategy to Turn Streaming TV Into a Performance Marketing Channel
14. Feb 2Wurl: Emotional contextual targeting more than doubles CTV ad attention duration
15. Jan 15Wurl: Innovid and Wurl Pair Emotional Targeting With Dynamic Creative Optimization
16. Oct 6FreeWheel: Where to Find FreeWheel at Advertising Week New York
17. Oct 3VideoNuze: Inside the Stream: FAST Viewership Increases, But Monetization Challenges Remain
18. Aug 22TV Technology: Wurl Appoints New CEO
19. Aug 20Fierce Video: {"a":[{"_":"Viant, Wurl team to deliver first DSP with CTV scene-level contextual targeting","$":{"href":"/advertising/viant-wurl-team-deliver-first-dsp-ctv-scene-level-contextual-targeting","hreflang":"en"}}]}
20. Jul 31Wurl: CTV ad attention jumps 2.4x through emotional alignment with content
21. Jul 16Fierce Video: {"a":[{"_":"M&E Career Moves: Wurl gets a new CEO","$":{"href":"/advertising/me-career-moves-gracenote-ispot-videoamp-level-c-suite","hreflang":"en"}}]}
22. Mar 26Wurl: Introducing BrandDiscovery: GenAI-powered contextual targeting | Wurl
23. Aug 1Forbes: Amazon shutters German FAST experiment while expanding regional Channels marketplace
24. Jun 5Marketecture: WURL: AI-Powered Scene-Level CTV Targeting Boosts Ad Relevance
25. May 28Wurl: CTV Trends Report: Rethinking Brand Safety for News | Wurl
26. May 28Videonuze: Inside the Stream: Interview With Wurl’s EMEA GM on Sports and FASTs - VideoNuze
27. May 13FreeWheel: Wurl Launches BrandDiscovery | FreeWheel

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