Xperi invents, develops, and delivers technologies that create extraordinary experiences at home and on the go, powering smart devices, connected cars, and digital entertainment. Its renowned brands, DTS, HD Radio, IMAX Enhanced, and TiVo, are backed by over 1,800 patents and reach 30 million streaming households, 90 million cars, and billions of consumer devices globally. The company's solutions align ecosystems across the digital value chain, supporting connected homes and cars with intuitive and secure technology. With over 1,100 engineers and R&D staff, Xperi's innovations in imaging, sound, and beyond have delivered game-changing advancements for 35 years.
Xperi showcased its TiVo OS on several smart TV brands and the DTS AutoStage connected car entertainment system at IBC 2025. The company also demonstrated a large language model with TiVo Discovery and received a RedTech Best in Show award for DTS AutoStage's smart discovery feature. These presentations highlighted Xperi's advancements in integrated entertainment experiences for both home and automotive sectors.
Xperi showcased its TiVo OS, DTS, and IMAX Enhanced technologies at IFA 2025 in Berlin. TiVo OS was adopted by Sharp, Vestel, Metz, and Panasonic for their TVs, while Sony Pictures expanded its IMAX Enhanced content featuring DTS:X audio for Hisense and Toshiba TVs. DTS Clear Dialogue also received an award, highlighting solutions for audio intelligibility.
Content distributors, streamers, and pay TV providers are investing in a "surround-sound" experience around the 2026 World Cup to engage global, digital-first audiences. This strategy involves creating adjacent content and continuous experiences, from analysis to betting integrations, to build lasting loyalty beyond the live matches. Companies aim to use audience insights to continuously optimize content and blur the lines between traditional broadcast, social media, and personalized experiences.
Xperi details how connected cars are transforming traditional radio into a data-driven advertising channel, enabling precise targeting, measurement, and attribution for advertisers. This shift allows radio to integrate into omni-platform campaigns, similar to Connected TV (CTV), enhancing its value for both advertisers and broadcasters. DTS AutoStage, Xperi's platform, is highlighted as a key enabler in this evolving ecosystem, powering over 14 million vehicles globally.
Xperi showcased its DTS AutoStage platform at Radiodays Europe 2026, demonstrating its capabilities in connected-car radio listening and data analytics. The platform provides broadcasters with insights into in-car audience behavior, influencing programming and distribution strategies. DTS AutoStage aggregates data from over 14 million vehicles and processes billions of metadata requests monthly, offering near real-time analytics to broadcasters.
Xperi showcased new developments at CES 2026, including increased adoption of DTS AutoStage Video by Mercedes-Benz in 14 million vehicles and expanded content for TiVo OS. The company also announced new advertising features for TiVo Ads, such as hero video trailers and shoppable QR codes, which now reach over 5.3 million monthly active users.
Xperi's blog post suggests marketers can leverage smart TV viewership data to target World Cup audiences, offering a cost-effective alternative to premium direct ad buys within game broadcasts. This strategy allows brands to engage fans through contextual insights and adjacent content platforms, extending reach beyond traditional advertising slots.
Xperi highlights the necessity for Smart TV OEMs to focus on cultural and linguistic personalization for content recommendations during the 2026 FIFA World Cup. This approach aims to transform Smart TVs into primary destinations for global sports viewing by delivering tailored live matches, local commentary, and highlight reels. The article emphasizes leveraging recommendation engines and understanding evolving fan behavior to provide a more equitable and personalized entertainment experience.
