Synamedia differentiates itself by fusing its industry-trusted ContentArmor watermarking technology with its video-centric CDN product Fluid Edge, creating a solution that aligns watermarking speed with the realities of modern piracy and live streaming economics. The company offers an open ecosystem approach, enabling ISPs to deploy faster and operate smarter across mixed environments like fiber, DOCSIS, and Wi-Fi 7. With AI-driven ad decisioning and real-time optimization, Synamedia helps broadcasters unlock the full value of premium inventory, competing on performance rather than just reach. As the largest global provider of video solutions for service providers and content owners, Synamedia combines integrated platforms, cloud innovation, and trusted operational expertise to help customers grow audiences and accelerate digital transformation.
A video platform product offered by Synamedia.
A video platform product offered by Synamedia.
A business-to-business distribution product for video delivery.
A business-to-business distribution product for video delivery.
A business-to-business distribution product for video delivery.
A business-to-business distribution product for video delivery.
A business-to-business distribution product for video delivery.
A targeted advertising and SSAI product.
A targeted advertising and SSAI product.
A direct-to-consumer streaming product.
A direct-to-consumer streaming product.
A direct-to-consumer streaming product.
A direct-to-consumer streaming product.
A direct-to-consumer streaming product.
A broadband platform product.
An IP network optimisation product.
An IP network optimisation product.
An IP network optimisation product.
An IP network optimisation product.
An IP network optimisation product.
An IP network optimisation product.
An IP network optimisation product.
A content and service security product.
An edge video delivery product.
An edge video delivery product.
Synamedia has released Senza Ignite, a software solution designed to decouple user experience updates from hardware refresh cycles for legacy set-top boxes. The product aims to help pay-TV operators modernize interfaces on existing hardware to extend device lifecycles and reduce capital expenditure.
Synamedia highlights its comprehensive suite of video streaming solutions for the B2B market, encompassing platforms, advertising, and anti-piracy tools. The company showcases its Senza, Iris, Synamedia Go, and Gravity platforms, alongside ContentArmor Watermarking, Quortex, and Scalable Edge CDN. Synamedia emphasizes its open, scalable, cloud-based offerings and its long-standing expertise in anti-piracy.
Synamedia highlights how its Gravity platform creates open ecosystems for internet service providers (ISPs), enabling them to manage diverse customer premise equipment (CPE) fleets and introduce new devices faster. The platform's agentless, standards-based design (TR-069, TR-369, OpenSync) helps reduce operational overhead and accelerate deployment for streaming professionals by streamlining device management and improving network efficiency for content delivery. Key partnerships with OEMs and resellers further aid in modernization and efficient scaling for broadband providers.
Synamedia is restructuring its portfolio following the agreement for Lumine Group to acquire its Video Network business, shifting focus to engagement and monetization tools. The company is prioritizing its Go, Senza, and Iris products to help pay-TV and OTT operators enhance viewing experiences, grow audiences, and accelerate monetization, particularly through cloud-rendered interfaces and addressable advertising. This strategic pivot aims to redefine how operators compete for audience attention in the evolving video industry.
Synamedia published an article exploring the necessity of digital-grade tools and AI-driven ad decisioning for the TV ecosystem. The piece highlights how these technologies can maximize revenue across both linear and streaming video inventory. The article advocates for the integration of advanced ad decisioning infrastructure.
Synamedia highlights edge watermarking as a method to speed up piracy attribution and disruption. This technology aims to reduce the time pirated content is available and enhance the protection of premium video content.
Synamedia highlights how ContentArmor's server-side and edge forensic watermarking solutions assist in quickly identifying video piracy leaks. The article covers how these technologies protect premium video content.
Synamedia introduced its Gravity platform for agentless broadband device management, designed to streamline device onboarding for networks utilizing DOCSIS, Fiber, and FWA technologies. The platform operates independently of specific vendors, eliminating agent dependencies.
Synamedia is promoting its partner ecosystem's presence at NAB 2026. The company and its partners will demonstrate innovations including AI applications by Quortex, sports streaming solutions, and elastic CDN scaling capabilities.
Synamedia discusses how pay-TV operators can monetize live sports streaming at scale. Key strategies highlighted include dynamic ad insertion, effective blackout management, and deeper observability to enhance revenue generation.
