Dolby OptiView (formerly Voxeet, Inc.) provides live streaming and playback solutions for sports, media, and entertainment, differentiated by configurable latency and server-guided ad insertion (SGAI) to optimize viewer experience and monetization. Its cross-platform video player ensures high-quality playback on any device. Acquired by Dolby Laboratories in 2019, the company leverages Dolby's audio and imaging expertise to enhance its offerings.
Increase viewer retention and maximize monetization with superior video playback experiences on any device – designed for developers, optimized for viewers.
Keep viewers engaged and increase revenue with live streaming for all latency needs, from ultra-low latency for real-time, interactive events to scalable, slightly higher-latency streams for large broadcasts.
Enhance viewer experiences and grow ad revenue with precision-targeted, non-disruptive ads that increase fill and rendering rates while boosting viewer engagement.
This document from Dolby outlines latency tiers and technical requirements for live sports streaming, detailing protocols such as WebRTC, HESP, and LL-HLS. It explains how infrastructure choices impact the balance of audience scale, interactivity, and monetization, specifically in the context of the Dolby OptiView platform.
Dolby OptiView has achieved Nielsen certification for its streaming platform, enabling advanced and trusted audience analytics for its customers. This integration allows publishers to measure live audiences accurately using Nielsen audio watermarks embedded in their streams, enhancing advertiser confidence and monetization for live content.
This article discusses ten shifts redefining the live sports video experience, focusing on how platforms are prioritizing viewing experience over content alone. It highlights the importance of fast, seamless, high-quality delivery to engage fans, reduce churn, and create new monetization opportunities.
The article examines Dolby OptiView’s Server-Guided Ad Insertion (SGAI) architecture, explaining how it blends client-side and server-side ad insertion to improve personalization, latency, playback quality, measurement, and CDN scalability for live and sports streaming. It details the system’s technical design, Google Ad Manager and VAST integrations, support for advanced ad formats, and use of client-side QoE and viewability data. Case-study results from a tier-one sports deployment are cited, including higher eCPMs, better fill and programmatic match rates, and reduced server-side infrastructure burden versus traditional SSAI.
An analysis from Dolby OptiView details how Group of Pictures (GOP) size impacts video bitrate, quality, and latency in LL-HLS streaming. The study demonstrates that increasing GOP size can reduce bandwidth consumption and improve video quality, but at the cost of increased zapping time and potential latency. Different video types show varying degrees of impact on bitrate and VMAF scores.
