YouTube brings AI upscaling to low-resolution TV videos
Google's YouTube will implement AI-powered upscaling to enhance the visual clarity of lower-resolution videos (under 1080p) across its TV, web, and mobile platforms. The company plans to support upscaling to 4K quality in the near future, according to senior product director Kurt Wilms.
Key Takeaways
- The first target is videos originally uploaded at resolutions under 1080p.
- YouTube says the feature will run across TV screens, web, and mobile devices.
- Kurt Wilms said YouTube will support upscaling to 4K quality “in the near future.”
- A Google spokesperson confirmed the launch includes YouTube’s web and mobile interfaces.
Why It Matters
YouTube is moving more of the playback cleanup step into its own platform, starting with videos under 1080p. That matters because the same feature now spans TV, web, and mobile, not just living-room playback. The rollout also fits YouTube’s broader push to improve creator-facing features, but the article only says this is an upscaling launch, with 4K support coming later. Watch for which videos are first upscaled in 4K and whether YouTube names any limits on creator control or viewer settings.
Read full article at bloomberg.com
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