YouTube alum Derek Scobie joins Whisper as US sales chief
Whisper, a sports programming specialist, has appointed Derek Scobie as its new general manager of sales in the US. Scobie was formerly an executive at YouTube.
Key Takeaways
- Derek Scobie, formerly of YouTube, is now Whisper’s general manager of sales in the US.
- Whisper is described as an LA- and London-based sports programming specialist.
- The move puts a YouTube executive into a US sales role at Whisper.
Why It Matters
Whisper is adding a US sales leader with YouTube experience, a clear signal that the sports programming specialist is prioritizing commercial coverage in the American market. The appointment also ties a streaming-platform background to a company built around sports programming, which may matter for how Whisper positions itself with buyers and partners. Next to watch: whether Whisper names additional US commercial hires or other market-facing roles around Scobie’s remit.
Read full article at c21media.net
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