Nikita Bier says X is cracking down on stolen posts
X (formerly Twitter) is implementing measures to combat content theft on its platform. This initiative aims to protect original creators participating in its creator revenue share program.
Key Takeaways
- X’s head of product, Nikita Bier, is leading the anti-theft push.
- The crackdown is aimed at protecting X’s creator revenue share program.
- The stated target is users who steal original content on X.
Why It Matters
For X, the immediate implication is a tighter link between creator monetization and content enforcement: the platform is explicitly trying to protect its revenue share program from stolen posts. That matters because creator payouts depend on original material, and X is signaling that content integrity is now part of the product strategy. The broader ecosystem angle is straightforward: monetized social-video and creator platforms have to police reuse if they want to keep original creators engaged. Next to watch is the specific enforcement approach X uses, since the article only says the platform is moving to protect the program, not how it will do it.
Read full article at businessinsider.com
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