wTVision Emphasizes Integrated Solutions and Internal Expertise for TV Branding
wTVision, a provider of creative branding and graphics solutions for TV, emphasizes its expertise in navigating the complex media landscape. The company highlights its use of internal resources and turn-key systems to deliver state-of-the-art solutions, exemplified by its rebranding of Real Madrid TV's graphic concept. wTVision offers services including channel branding, graphic implementation for TV programs, and virtual solutions like multi-angle virtual sets.
Key Takeaways
- wTVision highlights its use of internal resources for all solutions, which Mariana Mateus, Channel Branding Account Manager, states provides an advantage over competitors.
- Mário Silva, Creative Director, emphasizes wTVision's integrated turn-key solutions, connecting branding with automated on-air systems.
- The company executed a top-down rebranding of Real Madrid TV's graphic concept, covering channel branding and seven key shows.
- wTVision offers services spanning creative channel branding, graphic implementation for TV programs, and virtual solutions, including multi-angle virtual sets and animated 3D graphics.
Why It Matters
In a fragmented media market where identity is crucial for audience capture, wTVision's focus on integrated, internally-developed solutions addresses a core industry need for consistent, high-quality visual branding. This approach aims to reduce complexity for broadcasters by consolidating creative and technical elements. As demand for sophisticated on-air graphics and virtual environments grows, companies providing holistic solutions from concept to playout will gain market share. Watch for continued consolidation in the broadcast graphics and branding sector as providers seek to offer more comprehensive, singular platforms.
Read full article at wtvision.com