wTVision deploys custom live graphics suite for IPL studio broadcast
wTVision provided live graphics services for "Extraaa Innings Vivo IPL 2016," a studio show for the Indian Premier League produced by Sony Pictures Networks. They developed a custom graphics package, used their CricketStats CG for live data, and integrated social media using Go Social. The company also supplied a 3D visual tool for commentators to enhance real-time statistics and reports during broadcasts.
Key Takeaways
- Sony Pictures Networks used wTVision's CricketStats CG to manage live match data and trigger statistical graphics during the Indian Premier League show.
- Integrated Go Social tool enabled editorial teams to curate and publish tweets into graphics playlists within seconds of posting.
- Commentators utilized a provided 3D visual tool for updating real-time reports and statistics across multiple languages throughout the broadcast.
- Graphics packages were custom-developed specifically to align with the branding guidelines of official broadcaster Sony Pictures Networks.
Why It Matters
The integration of low-latency social media tools and real-time statistical engines reflects the increasing demand for interactive, data-heavy sports broadcasting. By bridging the gap between social engagement and live playout, wTVision enabled a more immersive second-screen experience for one of the world's most-watched sports properties. Concretely, this technical stack demonstrates how specialized data providers can enhance studio production efficiency during high-stakes linear events. This case study underscores a broader ecosystem trend toward high-velocity data visualization to retain viewer attention in fragmented markets. Watch for further adoption of similar unified data-video workflows as IPL media rights values continue to shatter records, driving higher production standards.
Additional Context
The Indian Premier League (IPL) remains the most valuable media property in the region, with its rights value growing exponentially since the 2016 season mentioned. Per Wikipedia (May 2024), the media rights for the 2023–2027 cycle were sold for approximately $6.2 billion, split between Disney Star for television and Viacom18 for digital streaming. This valuation made the IPL the second most valuable sports league globally on a per-match basis, trailing only the NFL.
While Sony Pictures Networks (SPN) was the official broadcaster from 2008 to 2017, the rights landscape has shifted significantly. Following the merger of Disney and Reliance’s Indian media assets, the newly formed entity JioStar now controls a dominant share of the cricket broadcasting market. Per Indiatimes (February 2026), Sony Sports Network continues to be a major player in the region, recently securing exclusive linear television rights for the Indian Super League (ISL) from FanCode and continuing to broadcast premier international cricket tours.
Technologically, the industry has moved toward more complex virtual advertising and remote production models. According to wTVision’s own reporting (May 2026), the company recently debuted a new workflow for professional padel that combines HTML5 graphics with remote production, indicating a shift away from on-site-only deployments toward cloud-native solutions. The 'Extraaa Innings' brand remains a staple of Sony's sports identity, recently returning for the India tour of England in June 2025 across four different languages, according to exchange4media.
Read full article at wtvision.com
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