wTVision delivers virtual on-air graphics for Serbian football debut

This expansion into the Serbian market demonstrates wTVision's ongoing strategy to broaden its reach for live sports graphics solutions. As regional broadcasters seek to enhance their live production value without extensive hardware investment, virtual graphics become a key differentiator. The success in Serbia, following trials in Croatia, suggests further uptake of these technologies across Eastern European sports broadcasting, indicating a trend toward advanced real-time graphic overlays for audience engagement.

wTVision continues to expand its real-time graphics and virtual production capabilities across various sports broadcasting applications. For DAZN Italy, wTVision developed immersive virtual studio environments designed to enhance live sports storytelling for Serie A and the FIFA World Cup 2026 (SVG Europe, June 2026). This project leveraged Unreal Engine and wTVision’s R³ Engine with wVSet for photorealistic virtual sets and augmented reality, integrating directly into DAZN’s existing workflow for creative and operational efficiency (SVG Europe, September 2025).

In a separate development, wTVision provided multi-language AR graphics for the 2025 CONMEBOL Libertadores and Sudamericana finals, delivering real-time graphics in English, Spanish, and Portuguese. This remote AR production, using wTVision’s proprietary AR³ system, demonstrated the company's ability to scale complex graphics solutions for major international football events (InBroadcast, December 2025). Furthermore, wTVision debuted new graphics workflows for Premier Padel (SVG Europe, May 2026) and created a new broadcast identity for the Swiss Football League, emphasizing a modular approach for diverse competition formats (SVG Europe, March 2026). These recent deployments highlight wTVision's focus on advanced virtual production, multi-language support, and data-driven graphics to enhance viewer experience in live sports.