WNBA lands 40 broadcast games in new media deal
The WNBA has unveiled its television schedule for the first year of its new media rights deal, featuring 40 games on major broadcast networks. The article reports this level of broadcast television exposure is significant, surpassed perhaps only by the NFL.
Key Takeaways
- The WNBA’s first year under its new media rights deal includes 40 games on major broadcast networks.
- The article says this level of broadcast television exposure is exceeded perhaps only by the NFL.
- The schedule is part of the league’s new media rights deal, not a standalone programming announcement.
Why It Matters
Forty games on major broadcast networks gives the WNBA unusually broad linear TV reach right away, rather than relying primarily on streaming or cable distribution. The article frames that exposure as second only to the NFL, which underscores how rare this level of broadcast inventory is for a league. For the wider streaming and media-rights market, the key signal is how many of these games are placed on major broadcast outlets versus other parts of the new deal. Watch for the final distribution split across broadcast and non-broadcast windows.
Read full article at sportsmediawatch.com