Kerala High Court targets TV landing-page TRP inflation
The article explains the 'landing page controversy' in Indian television broadcasting, where certain channels are automatically shown to viewers upon turning on their set-top boxes, artificially inflating their viewership numbers and Television Rating Points (TRPs). It details the Kerala High Court's involvement in addressing this issue, which directly impacts advertising revenue distribution. The court ordered the Telecom Regulatory Authority of India (TRAI) to take action to stop these practices.
Key Takeaways
- Landing pages can automatically show a channel when a set-top box turns on, inflating viewership numbers.
- The practice can distort Television Rating Points, or TRPs, used in TV ratings disputes.
- Artificially higher TRPs can affect advertising revenue distribution across broadcasters.
- The Kerala High Court ordered the Telecom Regulatory Authority of India (TRAI) to take action to stop the practice.
Why It Matters
The immediate effect is regulatory pressure on a ratings tactic that can boost a channel’s measured audience before any actual viewing choice is made. That matters because TRPs feed advertising revenue allocation across Indian television broadcasters, so landing-page placement can alter money flows as well as rankings. The key signal to watch next is TRAI’s response to the Kerala High Court order, especially any rule or enforcement action aimed at set-top box behavior.
Read full article at english.mathrubhumi.com
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