Whale TV has appointed Vanessa Delgado and Naguib Elkhangy to lead advertising sales for Latin America and emerging markets respectively. The appointments follow a year in which the smart TV operating system reported a tripling of its advertising revenue.
The tripling of ad revenue suggests that independent operating systems are successfully capturing budgets as viewers in Latin America and MENAT migrate from linear TV to CTV. By hiring specialists from AD Digital and ArabyAds, Whale TV is positioning itself to compete directly with manufacturer-led ecosystems like LG and TCL in regions where streaming adoption is currently accelerating. This move highlights a shift where hardware-agnostic software platforms leverage localized sales teams to bypass traditional gatekeepers. Watch for Whale TV to report updated monthly active user figures in 2027 to see if these regional hires translate into higher average revenue per user across their 47.5 million device footprint.
The expansion into emerging markets follows a broader industry trend where broadcasters pivot to local TV workflow automation to maximize inventory yield. As these platforms scale, supply-side targeting adoption is also becoming a critical factor for independent OS providers looking to capture direct-to-publisher ad spend.
Whale TV has appointed Vanessa Delgado and Naguib Elkhangy to spearhead commercial growth in Latin America and emerging markets. This strategic move follows a successful 2026 fiscal year where the platform's advertising revenue tripled. By hiring these specialists, Whale TV aims to scale its footprint across 47.5 million monthly active TVs.
Whale TV has hired Vanessa Delgado, formerly of AD Digital, and Naguib Elkhangy, formerly of ArabyAds, to lead commercial growth and ad sales.
Vanessa Delgado will lead ad sales and agency relationships in Latin America, while Naguib Elkhangy will oversee commercial growth across MENAT, Africa, and Asia-Pacific.
Whale TV experienced significant growth in 2026, with its advertising revenue tripling compared to the previous year.
The platform provides advertising inventory through in-stream video on its Whale TV+ FAST service and via home screen masthead placements.
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