VPlayed Guide Details Roku App Development for 63M Active Users
This article from VPlayed serves as a guide for content owners on developing a Roku TV app, highlighting Roku's ecosystem with over 32,000 apps and 63.1 million active users. It outlines the benefits of creating a Roku channel, including audience reach and monetization opportunities via features like Roku Pay. VPlayed positions itself as a provider of dedicated engineering resources for building and maintaining custom Roku channels for clients.
Key Takeaways
- Roku's ecosystem includes over 32,809 apps and 63.1 million active users.
- Developing a Roku channel provides access to new audiences and monetization via subscriptions, pay-per-view, and in-app purchases through Roku Pay.
- The Roku Developer Program offers tools for content publishers to create streaming channels, ensuring robust security for intellectual property.
- VPlayed offers dedicated engineering resources for building, customizing, deploying, and maintaining Roku TV apps, including access to source code.
Why It Matters
This guide underscores Roku's continued prominence as a distribution channel for content owners seeking to expand their reach and monetize video content. The focus on an established ecosystem with 63.1 million active users and integrated payment solutions like Roku Pay highlights a clear path for independent and mid-sized publishers to enter the connected TV space. VPlayed's positioning as a development partner indicates a growing demand for specialized services to navigate platform-specific app development. Content owners should monitor the ease of integration and adoption rates of VPlayed's solutions, particularly how quickly new channels achieve audience engagement and revenue targets on the Roku platform.
Read full article at vplayed.com
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