VPlayed Guide Details Android TV App Development for OTT Brands
VPlayed published a guide for developing Android TV applications, detailing UI/UX requirements like D-pad support and design principles. The guide emphasizes customized OTT solutions, various monetization models, and utilizes projections like 307 million domestic SVOD subscriptions by 2025 to highlight market opportunity.
Key Takeaways
- Android TV apps require UI/UX optimization for TV screens, including landscape orientation, segmented screens, and D-pad controller support.
- The guide projects 307 million domestic SVOD subscriptions by 2025, driven by platforms like Android TV.
- Essential app features include content accessibility (thumbnails, recommendations), intuitive UI, and easy navigation.
- Monetization models discussed are AVOD, SVOD, free/paid versions, and subscription-based offerings.
- VPlayed offers dedicated Android app developers for building, customizing, and maintaining Android TV applications.
Why It Matters
This VPlayed guide provides a detailed blueprint for brands looking to launch or enhance their presence on Android TV, a platform projected to see significant SVOD growth. Given Android TV's reach across over 100 TV partners and 10 million users, optimizing the user experience for the big screen is critical for content providers. The emphasis on specific design principles, content accessibility, and diverse monetization models offers actionable insights for strategists. Streamers should watch Android TV's market share growth relative to other smart TV platforms and the adoption rates of the ad-supported tiers mentioned.
Read full article at vplayed.com
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