VisualOn released a whitepaper summarizing an independent evaluation by The Channel Store (part of TVUP Media Group) that compares its AI-driven VisualOn Optimizer against traditional CBR and CRF encoding in production-grade VOD workflows. The study, using H.264 software encoding with FFmpeg, reports up to 65% bitrate savings, similar or slightly improved VMAF scores, faster encoding times, and lower CPU usage across a range of content types. The results emphasize that the Optimizer can be integrated into existing FFmpeg-based workflows for OTT and broadcaster deployments.
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Add as preferred sourceThis isn’t theoretical optimization: an independent, production‑style test shows AI content‑adaptivity can materially change streaming economics and operations. Up to 65% bitrate savings translates directly into lower CDN egress, reduced storage, and more efficient encoding farms—freeing capex/opex for product or regional expansion. The immediate draw is low friction: VisualOn’s Optimizer integrates with FFmpeg, so teams can pilot quickly. Caveat: results are on H.264 software encodes—operators should validate ABR ladder behavior, hardware encoder parity, and newer codecs (AV1/HEVC) before full rollout. Still, expect pressure to adopt AI‑driven encoding as a baseline efficiency play.
