Vigloo launches AI production suite to slash microdrama costs by 90%

The launch marks a critical shift from content distribution to production infrastructure in the hyper-competitive microdrama space. By providing an all-in-one vertical, episodic-specific engine, Vigloo is attempting to lower the entry barrier for high-volume creator output while solving the chronic issue of character consistency across serialized AI clips. For the broader ecosystem, this signals a maturation of AI video tools from generic clip generators to specialized, industry-specific suites. Success here could trigger a price war in the content rights market, as production volume increases and unit costs collapse. Watch for follow-on tool launches from rivals like ReelShort or DramaBox as they fight to secure creator loyalty through vertical integration.

The microdrama market has transitioned into a massive financial ecosystem, with global revenues reaching approximately $12 billion in 2025 and projections climbing to $26 billion by 2030, according to Media Partners Asia (July 2026). While the format originated in China, the United States has become the primary growth engine for international revenue. Per Sensor Tower (March 2025), dominant apps ReelShort and DramaBox collectively controlled 70% of global in-app purchase revenue in early 2025, driven by a high-frequency release strategy that relies on emotional hooks and aggressive cliffhangers to trigger micropayments.

Technological pressure is mounting as AI becomes a standard requirement for maintaining these high-volume release schedules. SocialPeta reported that in January 2026 alone, over 14,000 micro dramas were actively promoted, with roughly 18% being new releases. Vigloo has been a first mover in this synthesis, having reported in late 2025 that its AI-produced titles like 'Met a Savior in Hell' achieved 4 million views while cutting production time by 50% (World Screen, September 2025). The company's expansion into professional creator infrastructure follows an $86 million investment from Krafton in late 2024, specifically intended to scale its AI-native production pipeline (Wikipedia, January 2026).

As of mid-2026, the competitive landscape for AI video has consolidated following the reported shutdown of OpenAI's Sora in April 2026, leaving room for specialized platforms like Vigloo and Higgsfield to target professional niches (iLounge, July 2026). Industry analysts from Deloitte note that roughly 30% of Gen Z and Millennial viewers are now frequenting micro-drama platforms, creating a structural shift where mobile-first content competes directly with traditional SVOD discovery time (WSJ, January 2026).