Ofcom says video podcasts are moving closer to TV
Ofcom, the UK regulator, has conducted a study indicating a convergence between video podcasts and traditional TV programming. The report highlights shows like 'The Traitors: Uncloaked' as examples of companion video podcasts demonstrating this trend.
Key Takeaways
- Ofcom's study says video podcasts are converging with traditional TV programming.
- The report cites BBC's The Traitors: Uncloaked as a companion video podcast example.
- The Traitors: Uncloaked is linked to the BBC's The Traitors.
- The article frames the trend as a shift in format, not a product launch or policy change.
Why It Matters
For streaming and podcast teams, the immediate takeaway is that video podcasts are no longer sitting clearly outside TV-style programming, at least in Ofcom's view. The BBC example shows how companion podcasts can sit alongside established TV franchises rather than just extend audio-first shows. For the broader ecosystem, that puts more weight on how publishers package bonus content, after-show formats, and related video around linear or streaming titles. The specific thing to watch is whether more TV franchises get companion video podcasts named and treated this way in future Ofcom reporting.
Read full article at videoweek.com
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