Uday Shankar warns cricket rights are pricing out India
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Uday Shankar, vice-chair of JioStar, has raised concerns about the unsustainable costs of cricket rights and their potential to price out the biggest markets for the sport. This statement touches upon market dynamics within the streaming video industry, especially concerning content acquisition strategy for major sports. Despite these challenges, Shankar emphasizes his continued focus on journalistic principles.
Key Takeaways
- Uday Shankar, vice-chair of JioStar, said cricket rights costs are becoming unsustainable.
- Shankar warned that cricket boards may be pricing out the sport’s biggest market, India.
- The comments came from JioStar’s vice-chair, tying the concern directly to a major streaming-video platform.
- Shankar also discussed Bollywood’s talent crisis and said he still thinks like a journalist.
Why It Matters
Shankar’s warning lands directly on one of streaming’s most expensive content categories: cricket rights. If rights costs keep climbing, the biggest market for the sport becomes harder to monetize at current levels, which is a practical concern for platforms like JioStar that operate in India’s video ecosystem. The comments also connect sports acquisition strategy to broader content pressure, since Shankar paired cricket with Bollywood’s talent crisis in the same interview. The key signal to watch is whether cricket boards continue pushing rights prices higher in India’s next major bidding cycle.
Read full article at variety.com
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