U.S. Chamber of Commerce adopts BOXX Cloud for TV-quality webcasting

Corporate demand for broadcast-quality virtual production is driving a shift from general-purpose SaaS platforms toward dedicated, high-performance cloud infrastructure. By moving production logic like vMix into private cloud instances, organizations gain the granular control of local hardware without the maintenance and power-redundancy risks of on-premise setups. For the broader industry, this signals that the 'hybrid event' era requires infrastructure capable of supporting complex NDI-based workflows and low-latency remote collaboration. As corporate communications increasingly mimic television news cycles, watch for more B2B entities to bypass public cloud hyperscalers for specialized, bare-metal cloud workstation providers that offer better core-for-core price-to-performance ratios.

The virtual production market is undergoing a period of rapid professionalization as it scales beyond film and television into corporate and live event segments. Per Mordor Intelligence (January 2026), the global virtual production market is estimated at $3.67 billion in 2026 and is projected to reach $7.75 billion by 2031. Within this sector, services are identified as a high-growth component, expanding at a compound annual growth rate (CAGR) of 20.74%. This growth is fueled by a desire for real-time content creation that reduces travel and physical set-building expenses while maintaining high production values for demanding digital audiences.

Simultaneously, the foundational infrastructure supporting these workflows is shifting toward high-density data center deployments. Per Strategic Market Research (December 2025), the global high-density racks market is valued at $3.9 billion and is essential for housing GPU-intensive workloads that generate extreme thermal output. Organizations are moving away from traditional 42U racks toward 52U and modular open-frame designs that offer better airflow for the processors required by real-time rendering engines and broadcast software. This trend toward 'infrastructure anchors' allows media teams to consolidate fragmented streaming stacks into unified, high-performance environments.

Corporate video strategies in 2026 are also prioritizing authenticity and transparency through sophisticated live-streaming formats. Per research from Unified Streaming (February 2026), efficiency and cost control remain primary drivers, leading many companies to adopt hybrid architectures that combine edge computing with cloud-based production hubs. This distributed approach ensures that high-quality, 4K/8K content remains reliable during peak demand while providing operators with familiar, high-performance interfaces to manage complex live interactions such as real-time polls and community chat.