TVIQ promotes Sara Sinclair to COO amid rapid operational expansion

The promotion signals a shift from platform development to operational execution as CTV monetization matures. As independent publishers face inventory rights pressure from major distributors, TVIQ is positioning itself as an outsourced revenue operations powerhouse to restore publisher control. With the launch of its 'Framework for Publisher Empowerment,' the company is moving to standardize inventory-sharing terms. Industry leaders should watch Sinclair’s leadership for shifts in managed yield efficiency, particularly as TVIQ aims to scale its proprietary demand enablement tools across 15 billion daily impressions in a fragmenting supply landscape.

The operational expansion at TVIQ reflects a broader market shift toward complex programmatic management as Connected TV ad spend is projected to reach approximately $38 billion in 2026, per eMarketer in February 2026. This 14% year-over-year growth is increasingly driven by the maturation of ad-supported tiers on major platforms and record-high streaming viewership, which captured 47.5% of all U.S. TV viewing in December 2025, according to Nielsen. For independent publishers, navigate this growth requires specialized infrastructure that internal teams often lack, leading to the surge in demand for managed revenue operations service providers.

TVIQ has reported explosive growth during this window, more than doubling its revenue and headcount in 2025, per GlobeNewswire in January 2026. The firm’s growth strategy centers on its "Framework for Publisher Empowerment" (FPE), a proposed set of industry terms aimed at rebalancing inventory ownership rights between streamers and content creators. According to TVIQ reports from October 2025, many publishers are currently forced to surrender 50% to 100% of their ad inventory to gain distribution, a practice the company is actively lobbying against through partnerships with trade groups. Sinclair’s background as a PhD scientist from Johns Hopkins University and eight years of experience in programmatic operations, per TVIQ’s corporate profile, suggests a data-heavy approach to these structural yield challenges.