TRAI opens FAST TV rulemaking, raising stakes for India
India's Telecom Regulatory Authority of India (TRAI) is initiating a consultation process for "Fast TV" services, aiming to establish regulations for internet-delivered linear television channels commonly known as FAST channels. This initiative is expected to create regulatory competition between traditional broadcasters and new-age OTT platforms, particularly concerning content monetization and carriage fees.
Key Takeaways
- TRAI is initiating a consultation process for “Fast TV” services in India.
- The scope covers internet-delivered linear television channels, commonly called FAST channels.
- The consultation is likely to create regulatory competition between traditional broadcasters and OTT platforms.
- Content monetization and carriage fees are the main issues flagged in the article.
Why It Matters
TRAI’s consultation gives internet-delivered linear TV a formal policy lane in India, which immediately raises the stakes for how FAST channels are treated versus existing OTT and broadcaster models. The article frames this as a regulatory battle over content monetization and carriage fees, not just a technical classification exercise. That matters because the same rules could affect how linear channels distributed over the internet are priced and managed. The next concrete signal to watch is the scope of TRAI’s consultation and whether it defines specific rules for FAST channels’ monetization and carriage fees.
Read full article at adgully.com
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