TRAI opens fight over FAST TV rules in India
India's Telecom Regulatory Authority of India (TRAI) has released a consultation paper on regulating application-based linear television distribution (ALTD), sparking debate between traditional broadcasters and OTT streaming platforms. The consultation addresses issues like discoverability, interoperability, and monetization models for linear television content delivered via IP.
Key Takeaways
- TRAI’s consultation focuses on application-based linear television distribution, or ALTD.
- The paper addresses discoverability for linear TV content delivered via IP.
- Interoperability is one of the issues TRAI is asking stakeholders to weigh in on.
- Monetization models for IP-delivered linear television are part of the consultation.
- The paper has triggered debate between traditional broadcasters and OTT streaming platforms.
Why It Matters
TRAI is putting IP-delivered linear TV squarely into a policy process that touches discovery, interoperability, and monetization. That matters because these are the rules that will shape how FAST-style and other application-based linear services are organized in India. The debate also pulls traditional broadcasters and OTT platforms into the same regulatory frame, which could affect how each group positions its channels and apps. Watch for the next TRAI round of stakeholder submissions and any specific language on discoverability or monetization models.
Read full article at bestmediainfo.com
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