TRAI carriage rules could squeeze niche TV channels
A study by the Esya Centre suggests that carriage and pricing regulations from the Telecom Regulatory Authority of India (TRAI) may negatively impact niche TV channels. The analysis indicates these same rules could benefit distributors within the Indian market.
Key Takeaways
- Esya Centre flagged TRAI’s carriage and pricing rules as a risk for niche TV channels.
- The analysis says the same rules could favor distributors in India.
- The story centers on Telecom Regulatory Authority of India (TRAI) policy, not a platform product change.
Why It Matters
If Esya Centre’s reading holds, TRAI’s carriage and pricing framework could tilt economics away from smaller, niche channels and toward distributors. That matters because the policy affects how channels reach viewers and what they pay to stay on distribution platforms. For the broader ecosystem, it highlights how regulation can reshape channel economics without any change in content strategy or technology. What to watch next: whether TRAI adjusts the carriage and pricing rules after this study, and whether any formal response cites specific impacts on niche channels or distributor economics.
Read full article at indiantelevision.com
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