EU updates AI Act guidance on transparency rules

For companies using AI systems in the EU, the immediate issue is not new law but clearer instructions on the transparency obligations already in the AI Act. That matters because compliance teams now have a more concrete reference point for disclosure planning and internal controls. For the broader streaming ecosystem, any platform using AI in product, personalization, moderation, or ad operations will need to track how these transparency expectations are interpreted in practice. The next signal to watch is whether the updated code of practice leads to further implementation guidance from the EU.