In 2025, Indonesia is projected to lead TikTok Shop's Gross Merchandise Value (GMV), followed by the United States and Thailand. This highlights the growing importance of shoppable video platforms for streaming industry professionals.
The projected TikTok Shop GMV figures indicate a significant shift in how content platforms monetize their audience, extending beyond traditional advertising to direct e-commerce within the video experience. For streaming providers, these numbers underscore the potential of integrated shoppable video to create new revenue streams and consumer engagement pathways. The strong performance in Southeast Asia, particularly Indonesia and Thailand, further emphasizes regional variations in e-commerce adoption within streaming. Watch for how other streaming platforms integrate similar direct sales functionalities to diversify revenue beyond subscriptions and ad impressions.
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