Untitled maps seven visitor ID trends for 2026
The article outlines seven emerging trends expected to reshape website visitor identification by 2026, driven by the decline of third-party cookies and advancements in AI. These trends include cookieless tracking, identity graphs as core infrastructure, person-level resolution, and AI-driven intent scoring, all aimed at enabling real-time, multi-channel activation and automated outreach. The global visitor identification software market is projected to grow from nearly $2.85 billion in 2025 to over $7.8 billion by 2035, with AI integration and personalization as key drivers.
Key Takeaways
- Market Research Future projects the visitor identification software market at $7.808 billion by 2035, up from $2.845 billion in 2025, at a 10.62% CAGR.
- Safari and Firefox block third-party cookies by default, while Chrome has progressively restricted them under regulatory pressure.
- Untitled frames identity graphs as the core infrastructure layer, with person-level resolution replacing IP-to-company matching.
- The article says AI-driven intent scoring is replacing rule-based segmentation, using behavioral and contextual signals to predict purchase readiness.
- Untitled says its ID Tag can activate resolved visitors into Meta, Klaviyo, TikTok, HubSpot, Google Ads, USPS direct mail, and its own CTV DSP.
Why It Matters
The immediate implication is that visitor identification is moving off cookie-era tracking and onto identity graphs, with person-level resolution and AI scoring becoming the operating model. That changes how teams treat anonymous traffic: as a real-time activation input for paid media, email, direct mail, and sales workflows rather than a reporting artifact. The competitive angle is clear in the article’s comparison table, which splits legacy IP tools, email-only products, B2B-only tools, and identity-first activation stacks. The next signal to watch is whether more platforms can resolve and activate visitors across the same channels Untitled lists: Meta, Klaviyo, TikTok, HubSpot, Google Ads, USPS, and CTV.
Read full article at getuntitled.ai
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