Roku Channel FAST Content Outs SVOD Titles for Top Homepage Spot
According to a Looper Insights analysis using its proprietary "Dollar Media Placement Value" ($MPV) metric, The Roku Channel secured the #1 individual title spot with "Good Morning Football: Overtime" generating $1.06M in value. While HBO Max remained the top platform with $2.04M in total MPV, driven by "The Pitt" ($1.03M) and "Euphoria" ($1.00M), the report highlights the growing ability of FAST platforms to compete with SVOD services for prominence on the CTV homepage.
Key Takeaways
- The Roku Channel’s “Good Morning Football: Overtime” became the #1 title with $1.06M in Looper Insights' media placement value ($MPV) metric.
- HBO Max held its position as the top platform ($2.04M in total $MPV), supported by two titles exceeding $1M each: “The Pitt” ($1.03M) and “Euphoria” ($1.00M).
- Nostalgia-driven content demonstrated significant pull, including revivals of “Malcolm in the Middle” on Disney+/Hulu ($900k) and a “Laguna Beach” reunion on Roku ($832k).
- Live and sports-adjacent content is a key anchor, with FuboTV also seeing a surge driven by the NHL ($742k in $MPV).
Why It Matters
The data shows a FAST service can capture the most valuable homepage real estate, a space traditionally held by high-budget SVOD originals. Roku’s ability to propel “Good Morning Football” to the top spot demonstrates the direct promotional power of owning the device hardware. This challenges the 'prestige wall' strategy of SVODs like HBO Max, which must rely on multiple high-value dramas to maintain platform dominance. It suggests that content types like sports commentary and nostalgia can generate comparable title-level value. Watch if Roku's total platform value, currently less than $150k behind HBO Max, closes the gap.
Read full article at looperinsights.substack.com
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