The CW splits sports and entertainment across ESPN, Roku
The CW has announced two new streaming deals: live CW Sports events will exclusively stream on the ESPN App, and CW entertainment programming will be available next-day on The Roku Channel. These agreements mark a direct expansion of The CW's content distribution to major streaming platforms.
Key Takeaways
- CW Sports events will stream live exclusively in the ESPN App.
- CW entertainment programming will be available next day on The Roku Channel.
- The agreements expand The CW’s content distribution across two streaming platforms.
- The announcement separates live sports from next-day entertainment across ESPN and Roku.
Why It Matters
The CW is now routing two parts of its schedule through different streaming outlets: live sports via the ESPN App and next-day entertainment via The Roku Channel. That gives the network a broader digital footprint without bundling both content types into one service. For the streaming ecosystem, the move highlights how distributors are carving up rights by format and timing across major platform partners. What to watch next is whether The CW discloses any changes in distribution volume or additional platform deals beyond ESPN and Roku.
Read full article at tvtechnology.com
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