Teams launch in-house networks as the RSN model fractures
Professional sports franchises are increasingly bringing broadcast production and distribution in-house as the traditional Regional Sports Network (RSN) model declines. Teams are adopting modular, multi-platform strategies that integrate internal production with OTA, cable, and direct-to-consumer streaming services to maintain fan relationships.
Key Takeaways
- At least 14 U.S. teams across MLB, NBA, NHL, and WNBA now control their local game productions or own media operations.
- The Atlanta Braves launched BravesVision with only 35 days of lead time after their regional partner exited.
- NHL Productions will provide centralized production services for four teams, including the Minnesota Wild and St. Louis Blues, starting in 2026-27.
- DAZN has expanded its role as a streaming partner, becoming the exclusive DTC home for YES Network and the Indiana Pacers.
Why It Matters
The shift toward team-owned media operations marks a fundamental change in how local sports rights are monetized and distributed. By moving production in-house, franchises gain total control over their brand identity and can unify the broadcast experience with in-venue entertainment and social media content. This modular approach allows teams to bypass traditional bundles, using a mix of over-the-air partners and direct-to-consumer platforms like DAZN or MLB Local Media. As the legacy regional network structure continues to dissolve, the industry must adapt to a fragmented landscape where leagues and teams act as their own broadcasters. Watch for whether centralized league production services can provide the necessary scale to sustain smaller-market teams.
Read full article at sportsvideo.org
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