TCL FFalcon, the internet services arm of TCL, has named advertising technology company Affinity as a primary demand partner for its smart TV advertising ecosystem. The partnership will provide global brands with a streamlined programmatic pathway to TCL's inventory across AVOD and FAST channels in over 160 countries. The integration facilitates automated, auction-based ad buying on TCL's smart TV interface and streaming channels.
The partnership gives global brands a single-point entry into TCL's large-scale device ecosystem, streamlining programmatic access to TV home screen and in-stream inventory across 160 countries. This is a direct monetization play for TCL, aiming to capitalize on forecasted CTV ad spending growth by integrating a dedicated demand partner into its AVOD and FAST channels. The deal also positions Affinity as a key channel for advertisers looking for global reach outside the major streaming services. Watch for data on engagement metrics, which the partners claim will be a key outcome of combining TCL’s inventory with Affinity's AI optimization tools.
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