Tamil Nadu orders four-week theatrical window before OTT releases
The Tamil Nadu Film Producers Council has announced new regulations for the Kollywood film industry. The policy mandates a four-week theatrical window before films can be released on OTT platforms and establishes a new revenue-sharing model.
Key Takeaways
- Kollywood films must wait four weeks after theatrical release before OTT release.
- The Tamil Nadu Film Producers Council also announced a new revenue-sharing model.
- The council said the decisions are expected to affect Kollywood positively.
- The article says Kollywood has not had a particularly good year so far.
Why It Matters
The immediate effect is a tighter theatrical-to-OTT release cadence in Tamil Nadu, with films now required to spend four weeks in cinemas before moving to streaming. The revenue-sharing model adds a second structural change for Kollywood’s distribution economics. For streaming platforms, the practical issue is a longer wait for local titles to arrive after their theatrical run, while the council is signaling a reset for an industry it says has had a weak year. Watch for how quickly the four-week rule is applied across upcoming Kollywood releases.
Read full article at varietyindia.com
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