Bundling gains appeal as premium streaming plans cross $20

Higher standalone prices are making bundles easier to sell on value and simplicity, at least based on this survey. That matters for subscription packaging across the streaming stack: if individual plans keep climbing past the $20 mark, bundling becomes a clearer answer for consumers facing too many choices and too many bills. The article does not name specific services, so the key watchpoint is whether more premium plans remain above $20 per month and how often bundling is described as the simpler option in future consumer surveys.