Red Seat Ventures, a Fox Corporation-owned media company, has launched a premium subscription service for the podcast 'COLD' using its recently acquired Supercast platform. This integration allows creators to combine direct-to-fan subscription models with existing advertising-focused monetization strategies.
This launch executes Red Seat Ventures' strategy to blend direct-to-fan subscriptions with traditional advertising portfolios. By applying this hybrid model to KSL Podcasts' 'COLD,' Fox Corporation's digital arm is testing whether true crime audiences will pay directly for premium access. The move signals a broader shift where media networks consolidate ad sales and subscription infrastructure to maximize creator revenue. Watch for whether Supercast can replicate its top-tier monetization success with narrative, season-based podcast properties.
The industry is increasingly moving toward a unified total-video infrastructure to better manage these complex monetization stacks, often utilizing hybrid monetization strategies to balance ad revenue with direct consumer payments. As CTV growth accelerates, these platforms are increasingly looking to diversify revenue beyond standard programmatic spots, similar to how seasonal subscriptions target sports churn in other media verticals. Amid these shifts, the podcast impression measurement crisis continues to drive demand for greater transparency in how these audiences are valued.
Red Seat Ventures has launched the COLD Insider Club for the investigative true crime podcast COLD, powered by the Fox-owned platform Supercast. For $3.99 per month, listeners gain ad-free episodes, early access, and exclusive content. This move tests a hybrid monetization model, blending direct-to-fan subscriptions with traditional advertising for narrative podcast properties.
The COLD Insider Club is a premium subscription service for the true crime podcast COLD that offers ad-free listening, early access to episodes, and exclusive content.
The subscription service costs $3.99 per month.
Supercast is owned by Fox Corporation and was acquired by Red Seat Ventures in February 2026.
The launch aims to test a hybrid monetization model that combines direct-to-fan subscriptions with traditional advertising strategies to maximize creator revenue.
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