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← Streaming Platforms
PlatformsOtherMay 24, 2026

Mat Ishbia keeps Suns local games on over-the-air TV

Awful Announcing

Phoenix Suns owner Mat Ishbia has stated his intention to maintain local broadcasts of NBA games over-the-air, despite financial challenges associated with this distribution model. He emphasized that this decision is based on providing accessibility to fans rather than optimizing for financial success.

Key Takeaways

  • Mat Ishbia said keeping Phoenix Suns local broadcasts over-the-air is “the right decision.”
  • He acknowledged the model is “maybe not the most financially successful” from a business-owner standpoint.
  • The decision centers on accessibility for fans, according to Ishbia's comments.
  • The article ties the issue to Phoenix Suns local NBA game distribution, not league-wide policy.

Why It Matters

Ishbia is signaling that the Suns will prioritize broad local access over the economics of the broadcast model, which keeps over-the-air distribution in place for fans who can receive it without a pay TV or streaming subscription. For the streaming and local-media ecosystem, that reinforces the idea that distribution choices are not purely financial and can still be made around reach. The concrete signal to watch is whether the Suns continue local NBA games over-the-air in future seasons after this public defense of the model.


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