JioStar’s IPL playbook: design for 100M, not 10M

Key Takeaways

• Peak planning is shifting from tens of millions to ~100M concurrent viewers—capacity models must prioritize burst behavior, not averages.
• Hybrid delivery is positioned as mandatory at this scale: multi-CDN plus infrastructure deployed deep in ISP/telco networks to reduce latency and control cost.
• SSAI is treated as core platform infrastructure (not an overlay), tightly coupled with playback and delivery to monetize tens of millions of streams.
• Anti-piracy, entitlement, and fraud controls are first-class operational requirements because malicious/illegal traffic impacts both revenue and infrastructure stability.
• Operations are moving from “war rooms” to automation-first, with humans escalating only when systems flag anomalies.