Copa del Rey Final Taps Influencer for Parallel YouTube Broadcast
Spanish streamer Ibai Llanos has secured a deal to broadcast the Copa del Rey final on his YouTube channel, which has over 15.9 million subscribers. The broadcast is reported to be a first for a Copa del Rey match on YouTube and will run in parallel with the traditional linear broadcast on Spain's RTVE network. The agreement was brokered by the Peak Sport Media agency, the international rights sales partner for the competition.
Key Takeaways
- The agreement allows Ibai Llanos to stream the match, plus pre- and post-match analysis, concurrently with the traditional broadcast on Spain's La 1 network and RTVE Player.
- The deal was brokered by Peak Sport Media, an agency formed in 2023 as a joint venture between Ocho Sport and LaLiga to handle international rights for the competition.
- This is not Llanos' first major soccer broadcast; in April 2021, he streamed a LaLiga match on Twitch that drew over 500,000 views.
- RTVE, the public broadcaster, continues to hold the main domestic rights for the Copa del Rey, having renewed its deal for the 2025-27 cycle.
Why It Matters
This deal shows rights holders exploring non-exclusive, parallel distribution models with major content creators to reach audiences outside traditional broadcast channels. It is a low-risk way to experiment with new platforms without forgoing revenue from a core free-to-air partner. The involvement of Peak Sport Media, a LaLiga joint venture, suggests a more structured, agency-led approach to packaging creator-led sports broadcasts, moving beyond one-off events. The key data point to watch will be the viewership on Llanos' YouTube stream, which will serve as a test case for whether this hybrid model can be replicated by other European leagues.
Read full article at msn.com
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