Stingray Launches "Hooked" Fishing Channel Exclusively on The Roku Channel
Stingray launched its new channel, Stingray Hooked, on The Roku Channel in the United States. This debut provides Roku's audiences with curated fishing expedition content and expands Stingray's video content portfolio.
Key Takeaways
- Stingray Hooked is a new channel launched by Stingray, focusing on fishing expedition content.
- The channel made its debut exclusively on The Roku Channel in the United States.
- Rick Bergan, Head of Content Distribution US at Stingray, highlighted the curated, action-packed nature of Hooked's content.
- Stingray's content portfolio is expanded by this addition, targeting connected audiences globally.
- The Roku Channel makes Stingray Hooked available in its Live TV section across various devices.
Why It Matters
Stingray's launch of Hooked demonstrates continued niche content expansion within the FAST ecosystem, capitalizing on specific audience interests. For Roku, this adds another exclusive content offering, reinforcing its position as a destination for diverse free streaming options and potentially driving stickiness among specific viewer demographics. The partnership underscores a strategic move by content providers like Stingray to secure distribution on major FAST platforms. What to watch next is how viewer engagement data for such niche channels influences future content investments and distribution strategies on platforms like The Roku Channel.
Read full article at markets.businessinsider.com
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