St. Louis Blues launch Blue Note+ streaming service via Prime Video

The launch of Blue Note+ represents a significant shift toward team-owned media rights as the traditional regional sports network model continues to fragment. By controlling the production stack through a cloud-connected control room and partnering with Amazon for distribution, the Blues are bypassing traditional RSN intermediaries to capture direct fan revenue. This move aligns with broader NHL trends where teams leverage league-level production resources to maintain broadcast quality while reducing overhead. The success of this hybrid cable-and-streaming approach will serve as a benchmark for other mid-market franchises navigating the collapse of legacy sports networks. Watch for the team to announce additional carriage deals with satellite providers to ensure full market penetration.

The St. Louis Blues are not alone in shifting regional broadcasts to a team-owned model supported by NHL infrastructure. The NHL announced in August 2026 that its centralized production group would provide studio programming, advanced graphics, replay capabilities, and technical support for multiple club local broadcasts starting with the 2026-27 season, with the Blues among the teams receiving this service. The league's NHL Productions unit has expanded its capabilities specifically to enable clubs to operate their own broadcast platforms without maintaining full standalone production operations, a model the Blues are adopting with their new cloud-connected control room at Enterprise Center.

The Blues' multi-year agreement with Prime Video places them alongside a growing roster of NHL clubs using Amazon as their local streaming backbone. With the addition of St. Louis, Prime Video now offers local coverage for more than 10 NHL teams, including the Ducks, Hurricanes, Blue Jackets, Wild, and Stars. NHL chief media officer David Proper described the arrangement as giving clubs flexibility to meet fan demand as the market evolves, while Charlie Neiman, head of sports partnerships at Prime Video, characterized the platform as a primary destination for sports. The Blues' subscription pricing of $19.99 per month or $99.99 annually requires only a free Amazon account, not a full Prime membership, lowering the barrier to entry for cord-cutters in the five-state broadcast territory.

For St. Louis fans who previously relied on traditional cable bundles, the Blues have secured carriage on Spectrum, the largest cable provider in the greater St. Louis market. The St. Louis Post-Dispatch reported that the multiyear Prime Video agreement applies to all in-market fans across nearly all of Missouri, southern Illinois, and portions of surrounding states, with the team continuing to negotiate additional cable, satellite, and digital distribution deals. The Blues' 73-game local slate excludes 11 contests reserved for national broadcast partners ABC, ESPN, ESPN+/Hulu, and TNT, meaning the sports FAST channel strategy for rights holders and leagues is becoming a critical component for the Blue Note+ production team as they deliver a full-season schedule that rivals the output of the former Bally Sports Midwest operation the team is replacing.