Sprinklr buys ViralMoment assets to add video intelligence

Sprinklr is adding social video intelligence to its customer intelligence stack, giving it more signal from video alongside other customer data types. That matters because the acquisition centers on multimodal analysis rather than a single-channel workflow, and it folds ViralMoment’s analytics into Sprinklr’s existing offerings. For streaming and media teams tracking customer signals across video-heavy surfaces, the key question is how quickly that technology shows up inside Sprinklr’s product. Watch for product integration details in Sprinklr’s offerings, since the announcement says the asset acquisition is intended to bring ViralMoment’s technology directly into the platform.