South Indian producers tell members to avoid OTT commitments

This creates immediate uncertainty around OTT release negotiations for South Indian film producers, because the associations are explicitly telling members not to commit to release terms. It also shows organized coordination across four states — Telangana, Andhra Pradesh, Tamil Nadu, and Kerala — rather than an isolated complaint from one group. For the streaming side, the key signal is whether this advisory changes how producers enter future OTT talks or whether member companies publicly follow the guidance in upcoming deals.